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Gnarly

Karma

Music Video

Live Action

Challenge

Gnarly Karma reached out about producing a music video that will work for their very dark cover of Avicii's "Wake Me Up"

Solution

Intrigue Studios produced a video built around a very scary premise that is not actually revealed until the last few seconds of the video. After this revelation, watching the video a second time allows you to realize that the words of the song mean something completely different than what they seem. This unique narrative completely set this cover video apart from the many covers that existed, and resulted in a major engagement boost and fan growth on the bands social media presence.

Style & Production

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