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How important is video to my business?

June 15, 2017

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How important is video to my business?

June 15, 2017

Even though video is by far the fastest growing and single most effective marketing tool that is currently in existence, there is still many companies, brands and solo-preneurs who have not begun to capitalize on the power of video.


If you find yourself in one of the categories above, I've taken the time to put together some video marketing statistics for you to review which should help you get a better understanding of just how powerful video is - and why you should start investing in the production of effective video as soon as possible.


Video Marketing Statistics
  1. By the end of 2017, video content will represent 74% of all internet traffic.
  2. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.
  3. 76.5% of marketers who have used video marketing say it had a direct impact on the growth of their business.
  4. 34% of B2C marketing experts say that pre-produced video is critical to content marketing success in 2017
  5. 4X as many consumers would prefer to watch a video about a product than to read about it.
  6. More than 60% of expert marketers and small business owners have said that they are increasing their investment in video marketing throughout 2017.
  7. 62% of B2B marketers rated video as the most effective content marketing tactic in 2016.
  8. Using the word "video" in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
  9. Videos under five minutes in length account for 55% of total video consumption time on smartphones.
  10. Including video on a landing page increases conversions by as much as 80%
  11. After watching a video, 64% of viewers are more likely to purchase an online product.
  12. Real estate listings that include video receive 403% more inquiries than those without.
  13. 1/3 of ALL online activity is spent watching a video
  14. 80% of users recall a video ad they've viewed in the past 30 days
  15. Enjoyment of video ads increase purchase intent by 97% and brand association by 139%
  16. 5% of viewers will stop watching a video after 1 minute and 60% after 2 minutes.
  17. Dr. James McQuivey estimates that 1 minute of video is equal to 1.8 million words
Keep in mind that many of the above statistics all assume that the videos referenced were produced effectively. While the presence of a good video on your website can affect growth literally overnight, the presence of a bad video can actually do damage. 
For many of your site visitors, the video will be their first impression. Statistics show that you have 8-10 seconds before they decide whether they are interested and will continue to engage, or if they will be gone forever. Let us produce an effective video that will increase your customer engagement and bring more recognition to your brand and more revenue to your company!






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