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NY Knicks / Dr. Richard Barnett Foundation Brand Film

A documentary-style investor film built to make people feel the impact of giving before they ever write a check.
 Client 
NY Knicks / Dr. Richard Barnett Foundation
Category
Brand Film
Goal
Generate immediate donor interest by capturing the emotional experience of supporting the Dr. Richard Barnett Foundation — making potential investors feel the impact of the organization before being asked to commit.
Execution
We developed and produced a narrative documentary brand film telling the foundation's story from the investor's perspective - focusing on the human outcomes of giving rather than organizational credentials. The film balances emotional storytelling with the credibility and polish required for high-level donor cultivation. (Produced in collaboration with Bowen Media) The film established an ongoing production relationship with the foundation. The NBA has since used footage from the series in tribute content honoring Dr. Richard Barnett.
Deliverables
Creative development & planning
Three-day on-location production
Broadcast master and cut-downs
Multi-format delivery for web & social

Interested in a documentary-style brand film? Learn more →

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