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American Made Grills TV Spot (Alternate Cut)

An alternate cut of the brand launch spot — same production, different narrative arc and musical direction, developed for A/B testing across paid channels.
 Client 
American Made Grills
Category
Commercial
Goal
Reintroduce American Made Grills to regional and national audiences with a brand spot built around gritty American craftsmanship — the spearhead piece of a broader campaign.
Execution
A second narrative version of the broadcast-ready brand spot, developed from the same two-day production. Different edit structure, alternate narration, and distinct musical direction — created specifically for A/B performance testing across paid social and TV placements. Released as the centerpiece of a new national campaign direction. Strong internal reception from the marketing team — broader results pending full distribution rollout.
Deliverables
Creative concepting and campaign development
Two-day on-location production including casting
Broadcast master and cut-downs
Multi-format delivery for TV and social
Curated brand footage library for website, print, and marketing use

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