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American Made Grills TV Spot

A new direction for an established brand, built for television and designed to be felt, not just seen.
 Client 
American Made Grills
Category
Commercial
Goal
Reintroduce American Made Grills to regional and national audiences with a brand spot built around gritty American craftsmanship — the spearhead piece of a broader campaign.
Execution
We developed and produced a broadcast-ready TV spot built around immersive visuals and cinematic sound design, shot over two days across a factory floor and an on-location cooking production with cast and a professional chef. Released as the centerpiece of a new national campaign direction. Strong internal reception from the marketing team — broader results pending full distribution rollout.
Deliverables
Creative concepting and campaign development
Two-day on-location production including casting
Broadcast master and cut-downs
Multi-format delivery for TV and social
Curated brand footage library for website, print, and marketing use

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