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Apple & Eve - Product Video

A 60-second social spot built to make Apple & Eve's new juice feel like the natural, obvious choice for moms already loyal to very established brands.
 Client 
Apple & Eve
Category
Product Promo
Goal
Apple & Eve needed to introduce a new product into a category dominated by entrenched brands, targeting moms of young children as the primary buyer. The spot had to establish the brand's natural, clean identity quickly enough to earn consideration from an audience with no existing reason to switch.
Execution
Intrigue Studios developed the script from a client-provided creative deck, building a visual narrative around family moments and natural fruit imagery to make the product feel viscerally fresh and appealing. The 60-second piece was structured to create immediate sensory association with the brand's clean, natural positioning — designed to stop a scroll and prompt a purchase.
Deliverables
Script development from creative brief
Product photography & videography
60-second social spot master

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