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LifeVac — There's Only One TV Spot

A comedic anti-knockoff spot built to remind audiences that when the product is a choking rescue device, buying the cheap imitation isn't just a bad deal — it's a real risk.
 Client 
LifeVac
Category
Commercial
Goal
Knockoff versions of LifeVac's anti-choking device had proliferated across social media, creating genuine confusion about which product was legitimate. LifeVac needed a spot that addressed both new buyers and their existing audience — making brand authenticity impossible to miss without turning a serious issue into a lecture.
Execution
Intrigue Studios led every phase of production — concept pitching, scripting, storyboarding, casting, and full-service shoot execution. The creative leaned deliberately into humor to maximize retention, making the anti-knockoff message land without feeling heavy-handed. Broadcast master and multi-format social cut-downs were delivered for simultaneous TV and paid social deployment.
Deliverables
Creative development & concept pitching
Script & storyboard development
Casting & full-service production
Broadcast master
Multi-format social cut-downs

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