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Nicolock Paving Stones - Mr. Backyard TV Spot

A character-driven brand commercial built around one of the most visually distinctive concepts we've ever put on screen.
 Client 
Nicolock Paving Stones
Category
Commercial
Goal
Continue building Nicolock's brand identity through a bold, character-driven concept that personified the backyard itself — making the brand impossible to ignore and impossible to forget.
Execution
We developed and produced a 30-second TV spot built around an original character — Mr. Backyard — brought to life through professional prosthetics and heavy character makeup. Fast, visual, and impossible to forget. The character concept remains one of the most visually distinctive executions in the campaign's history.
Deliverables
Creative concepting & character development
Prosthetics and character makeup production
Full crew on-location production
Broadcast master and alternate cut
Multi-format delivery for TV & Social

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