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Nicolock Paving Stones - Mr. Backyard TV Spot (Alternate Opening)

An alternate setup for the Mr. Backyard campaign — built around a contractor meeting and a punchline nobody sees coming.
 Client 
Nicolock Paving Stones
Category
Commercial
Goal
Continue building Nicolock's brand identity through a bold, character-driven concept that personified the backyard itself — making the brand impossible to ignore and impossible to forget.
Execution
A second version of the Mr. Backyard spot opening on a kitchen conversation between the homeowners and their contractor. The back half of both cuts runs identically. Fast, visual, and impossible to forget. The character concept remains one of the most visually distinctive executions in the campaign's history.
Deliverables
Creative concepting & character development
Prosthetics and character makeup production
Full crew on-location production
Broadcast master and alternate cut
Multi-format delivery for TV & Social

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