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Nicolock Paving Stones - Time Travel TV Spot

A comedic brand commercial built to make Nicolock unforgettable — and unmistakably different from the competition.
 Client 
Nicolock
Category
Commercial
Goal
Differentiate Nicolock from competing paving stone brands through a memorable, character-driven TV spot — shifting away from product-heavy advertising toward a brand identity campaign with the tone and polish of a national Super Bowl-style commercial.
Execution
We developed and produced a full comedic TV spot built around an original time travel concept — complete with storyboarding, casting, extras, and a large on-location crew. The campaign leaned into humor and intentional brand name repetition to drive recognition and recall across both TV and paid social placements. Audience recall was strong enough that contractors and homeowners began referencing the commercial by name when discussing purchases. The campaign's success led to an ongoing annual commercial relationship with Nicolock.
Deliverables
Creative concepting & storyboarding
Casting and full crew production
Broadcast master and alternate ending cut
Multi-format delivery for TV & Social

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