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Nicolock Paving Stones - Vacations Are Hard TV Spot

A relatable insight turned into a campaign — because sometimes the best vacation is already in your backyard.
 Client 
Nicolock Paving Stones
Category
Commercial
Goal
Reframe the backyard staycation as the smarter, more desirable alternative to traditional family vacations — positioning Nicolock as the brand that makes it possible.
Execution
We developed and produced a 30-second TV spot opening on a universally relatable moment — an exhausted family dragging themselves home from vacation — before pivoting to the aspirational backyard paradise that Nicolock delivers. The contrast lands immediately and the brand message follows naturally without feeling forced. Ran for two full years as Nicolock's active TV campaign. Strong market reception continuing the annual commercial production relationship.
Deliverables
Creative concepting & scripting
Full crew on-location production
Broadcast master and alternate opening cut
Multi-format delivery for TV & Social

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