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Nicolock Paving Stones - Vacations Are Hard TV Spot (Alternate Opening)

An alternate opening for the Vacations Are Hard campaign — built around one husband's very relatable vacation dread.
 Client 
Nicolock Paving Stones
Category
Commercial
Goal
Reframe the backyard staycation as the smarter, more desirable alternative to traditional family vacations — positioning Nicolock as the brand that makes it possible.
Execution
A second version of the Vacations Are Hard spot opening on a wife asking her husband about vacation plans, triggering a comedic spiral of traffic, long lines, expense anxiety, and near tears — before the staycation paradise reveal. The back half of both cuts runs identically. Ran for two full years as Nicolock's active TV campaign. Strong market reception continuing the annual commercial production relationship.
Deliverables
Creative concepting & scripting
Full crew on-location production
Broadcast master and alternate opening cut
Multi-format delivery for TV & Social

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