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NY Knicks / Dr. Richard Barnett Foundation - Brand Film Vol. 2

An updated donor film bringing new voices — including Tracy Morgan — to the foundation's ongoing story.
 Client 
NY Knicks / Dr. Richard Barnett Foundation
Category
Brand Film
Goal
Reinforce donor commitment and attract new investors by updating the foundation's narrative with fresh celebrity voices and expanded organizational impact — building on the emotional foundation established in the original film.
Execution
We developed and produced an updated documentary brand film incorporating new celebrity supporters including Tracy Morgan alongside returning foundation figures. The film maintains the intimate, impact-forward storytelling approach of the original while expanding the scope of voices and reach of the organization's message. Expanded the foundation's donor cultivation library and extended the ongoing production relationship established by the original film. Tracy Morgan's involvement broadened the film's reach and recognizability across social distribution.
Deliverables
Creative development & planning
Three-day on-location production
Broadcast master and cut-downs
Multi-format delivery for web & social

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