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Vivienne Mackinder - Masterclass Promo

A fast-cut, sound-driven 90-second spot built to put working stylists inside the energy of Vivienne's live masterclass — before they ever booked a seat.
 Client 
Vivienne Mackinder
Category
Commercial
Goal
Celebrity stylist Vivienne McKinder needed a promotional piece to drive enrollment in her new live masterclass workshops, targeting professional stylists looking to build confidence and increase their value. The piece had to convey the specific experience and takeaways of the class, not just announce its existence.
Execution
Intrigue Studios developed the narrative around the specific transformation a stylist could expect — building the piece as a before/after story told entirely through Vivienne's voice, intercutting her editorial work and magazine features as proof. Sound design and motion graphics were constructed in post to match the pace and confidence of the brand she'd built. The spot drove enrollment for her first masterclass to a fully profitable booking, a significant increase over previous results.
Deliverables
Creative development & concept
Single-day on-location production
On-camera direction & b-roll capture
Motion graphics & sound design
90-second social promo master

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