Blog Archive

Who this applies to Everyone working on an Intrigue Studios production: crew, contractors, talent, vendors, interns, and anyone they bring with them. It also sets the standard we expect from our clients and their representatives when they are on our sets. It applies on location, at studios, in transit, at production offices, at meals, and in any communication connected to the work — including group chats, email, and social media. The baseline Show up prepared, on time

A bird's-eye view of the layer underneath every campaign that works. Every marketing campaign has a messaging foundation. The only question is whether anyone built it on purpose. When nobody did, it still exists; it's just made of assumptions. Someone assumed who the customer was. Someone assumed what they cared about. Someone wrote a script on top of those assumptions, and the script sounds fine, and nobody can say afterward why it worked or didn't. The foundation was there.

If your Meta ads keep turning off, slowing down, or randomly losing performance, there’s a good chance the issue isn’t your targeting, your creative, or your offer. It’s your payment structure. This is one of the most overlooked reasons campaigns fail to scale. Not because the ads aren’t working, but because they’re not being allowed to run consistently enough to build momentum.

If you work as a freelancer or subcontractor in the video production industry, carrying your own general liability insurance isn’t just a pr

What is Engagement Autopilot? Engagement Autopilot occurs when audiences scroll through social media and even engage with content...

In today's market, grabbing and keeping someone's attention is key to winning in business. That's where video content comes in. It's no...

As a small business owner, scaling your business through effective marketing might seem like a complex task. But what if I told you that,...

In this landscape where video content is ubiquitous, a new challenge has emerged, fundamentally altering the effectiveness of video

In today’s fast-paced digital landscape, the power of visual storytelling cannot be overstated. Established companies often have a solid...

Introduction As we explore the world of marketing videos, it's crucial to understand that behind every commercial ad, corporate video, or...

In today's fast-evolving digital landscape, the significance of corporate video in business strategies has skyrocketed.

As a small business owner, it's crucial to grasp the concept of lead counting. A 'lead' is any individual who shows interest in your...

Effective lead follow-up can be a game-changer for a brand's bottom line. Surprisingly, many small businesses fail to realize the...

In the dynamic world of video marketing, understanding how to stretch a production budget for maximum impact is crucial. At Intrigue...