Intrigue Studios created a comical and memorable promotional marketing video specifically designed to etch the name "blue waters" into the mind of the viewer and generate as many app downloads as possible.
Blue Waters wanted to leverage their speedy growth with a video to generate more app downloads and take more market share from their two top competitors.
To create a video that had a fun, memorable and comical tone - in contrast to the more direct and serious style of competitors.
Commercial Marketing Video
2 min 16 seconds
Mobile App Marketing Video
In addition to the main promo which was built around a very comical and light-hearted narrative, Intrigue also created a second mobile app promo that spoke more specifically to the features and benefits of the app itself.