Corporate Video Production
Corporate Overview, Promotional, Staff Training, Safety and more...
What is a corporate video production?
Any video commissioned by a business, brand or organization that is non-advertisement in nature can be classified as a corporate video.
Corporate videos are usually about 2-4 minute long and are targeted at either a company’s core demographics or their internal employees, and they can serve a wide range of purposes from general corporate overview videos to staff training, to shareholder updates or corporate proposal videos.
Corporate video production can be the answer to a wide variety of communication challenges - and Intrigue Studios is highly experienced when it comes to maximizing the reach and effectiveness of your corporate message, whatever it may be.
Key Attributes
Medium Length
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Engaging
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Easy to Understand
Very Visual
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Succint
How does Intrigue Studios create a corporate video?
After we’ve completed an initial meeting to go over our clients RFP or creative brief, and we’ve made sure we really understand their goals and key message for the video - we immediately get to work conceptualizing a creative way to use video to maximize that message’s effectiveness.
This will include coming up with a style, tone and pace that is unique and engaging while also being on-brand - and also creating a plan for what type of visuals will be included. Will the video be animation, live action, a mixture of both? Will the video be shot on-location, make use of stock footage, include a voiceover or any interviews?
A visual treatment will be put together as part of development for the video and will take into account the ultimate goal for the video as well as the target budget.
What is the best distribution strategy for a corporate video?
The vast majority of corporate videos are hosted online and featured on a company’s official website page, or distributed through social media or email marketing.
Different types of corporate videos have different purposes, and therefore the distribution strategy needs to be adjusted accordingly. The key to successful distribution of a corporate video is any strategy that maximizes the reach and effectiveness of the video’s main message.
To accomplish this - it’s vital that the video have an attractive poster frame, an engaging title, and be easy to access from multiple places.
What is a typical corporate video budget?
While the total budget depends on the complexity, style and subject matter. Several factors can dramatically affect the total budget including: necessary video length, animation versus live action, number of shooting locations, etc…
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Check out our post on: "Optimizing Your Video Marketing Budget: A Guide for Small Businesses​"
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How long does it take to produce a corporate video?
The total time necessary from start to finish for a corporate video depends heavily on its target length, predicted complexity and desired production value.
That all being said, most corporate video productions take somewhere between 8-10 weeks to complete from initial development to final delivery, although the simplest videos can take as little as 4-6 weeks.
How do I get started with Intrigue Studios corporate video production?
Getting started couldn't be easier: Simply contact us here to set up an intro call or video chat so we can learn more about your corporate video project, or you can email us your RFP or creative brief here.
Once it’s confirmed that we would potentially be a good fit for your project - we can jump right into development of your corporate video or videos.
