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Intrigue Studios wrote and produced national TV spot for Nicolock paving stones to establish a memorable and unique impact for the brand targeted at increasing brand recognition, overall awareness and market share.
Create a TV spot that would engrain the brand name "Nicolock" to make it synonymous with "paving stones" while also being memorable and differenciated from the competition.
A time-travel concept that has never been done in this market that is quirky and memorable and has that "Superbowl ad" shine + a comical and intentional overuse of the name "Nicolock" interspersed throughout the narrative.
In addition to the main TV spot - Intrigue Studios also create an alternate ending of the commercial for a slightly different segment of the demographic, and also to act as a retargeting video.
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